Every cannabis user can smell that sharp, unmistakable smell when they open a jar or open the seal on a new cart. There’s more to it than smell. It’s mood, memory, and expectation rolled into one. That experience is made possible through terpenes, and not just any terpenes, they are the ones that come directly from cannabis in itself. These substances, also referred to as Terpenes derived from cannabis, are rapidly becoming a key ingredient in many products that seek to improve flavor, authenticity and quality.
Image credit: massterpenes.com
For a long time, the manufacturers of products depended heavily on terpenes from botanicals recreate the essence of cannabis strains. On paper, it made sense. The economics of extracting pinene and limonene from orange or pine trees allowed for the creation of strain profiles that are familiar to us. But, in reality, they did not always live up to the hype. The smell of these terpenes were initially pleasing however, they were often lacking in the intensity, soulfulness and lasting power of cannabis counterparts. Even worse, the terpenes quickly degraded and resembling air freshener.
Pure cannabis terpenes can alter the game. Extracted directly from cannabis plants they contain not only the main compounds that create the scent of a particular strain, but also the subtle, supporting notes that botanical sources can’t duplicate. The aim isn’t to imitate flavor but the essence of the plant.
Live resin terpenes are one technology that is pushing this further. Instead of sourcing terpenes through cured or dried cannabis, they are extracted from plants that are frozen right after harvest. That quick-freeze process locks in volatile and delicate compounds that otherwise would be lost. The result will be the terpene blend which is much more bright and deep than the original strain.
The sensory benefits are obvious, but the impact of cannabis-derived terpenes goes beyond flavor. Terpenes like these can be a part of the entourage effect, which is the nuanced interaction between terpenes and cannabinoids. This could affect the overall experience a product may provide. For instance, a formula that has authentic OG Kush terpenes not only tastes better, but it could also give a balanced and familiar sensation due to the supporting compound that is preserved in the extract.
Transparency becomes more and more well-known as awareness of the public grows. The search for THC is no longer limited to high numbers. People are reading ingredient lists and researching the various products. They are also looking for marijuana-derived terpenes that provide precise information on the origin and extraction. Companies that offer uncut terpene profiles which are specifically tailored to the strain that are not blending or cutting will receive customer loyalty and gain industry credibility.
This shift is crucial in a market that has lots of options. The authenticity of the products is becoming more important in a marketplace where so many are competing for attention. Although synthetic and botanical flavors may catch a person’s attention on their first try but the experience with Terpenes made from cannabis is the reason they keep coming back.
Mass Terpenes has emerged as one of the leading companies in this field, providing hemp-derived and live resin line-ups that are designed to meet various budgets, without sacrificing quality. Their CDT line is an absolute favorite with extractors vape producers and even curious customers All of them are united by a desire to take marijuana to its purest form.
It’s not all about the smell. It’s about the connection. Whether you’re formulating a product or simply lighting up after a long, tiring day Terpenes affect your experience more than most people realize. The pure cannabis-terpenes will provide you with a more profound, more clear relationship with the plant. The most potent among all ingredients are the terpenes.