Managed service providers have relied on traditional methods of sales for a lengthy time. Cold calls, door to door outreach, and building sales teams from scratch are just a few examples. But in today’s digital-first world the old model is beginning to fail. Costs, long time to ramp up, and short sales reps’ tenures make this method not only obsolete but also risky. MSPs continue to spend lots of money on outbound tactics with minimal return, while other B2B sectors prioritize marketing over sales.
It’s as if you put the cart on the back of the horse, and then relying solely on sales. If you don’t have a steady flow of prospective customers interested in your offerings, even the best salespeople struggle. That’s why modern-day MSPs have shifted their attention to paid-per-click marketing to give MSPs which is a better way to get leads already searching for what they offer.
What’s the reason PPC for MSPs Effective?
PPC is an excellent way to connect with buyers who are interested in solutions such as managed IT support, helpdesk outsourcing and cybersecurity. PPC captures the demand in real-time, unlike cold outreach which may interrupt people who are not ready.
MSPs are able to appear on the first page of Google, as well as targeted LinkedIn feeds and even YouTube videos for small-and midsize business decision-makers. This type of advertisement isn’t just about boosting visibility. It draws leads from the market who are far more likely to convert.
The return on investment is also more easily trackable as compared to traditional sales methods. Instead of figuring out which calls may lead somewhere, you can see exactly which ads are working and which keywords are performing and what the actual cost per lead is.
Why most campaigns fail without having the correct expertise
It’s not as simple as boosting your Facebook post or picking a few Google keyword to run a successful PPC. MSPs are able to target a specific segment of the population. To reach that target audience effectively, you have to have specialized knowledge of the industry. That’s where a specialized MSP PPC agency makes all the difference.
A certified MSP advertising agency knows how to:
Talk directly about business problems such as unreliable service, security threats and downtime.
Develop ad campaign that is aligned to MSP service and package.
Create landing pages that convert visitors’ curiosity into actual inquiries.
Without this degree of detail, PPC campaigns can quickly turn into expensive tests. If properly managed, PPC campaigns can be effective growth engines.
Marketing First, Sales Second: smarter growth path
Traditional thinking about investing in marketing before the hiring of salespeople is shifting. MSPs are increasingly recognizing that demand generation comes first. If marketing is effective, sales teams spend less time scouring and spend more time closing.
PPC is a crucial instrument to generate warm leads. It allows founders and their teams to concentrate more on providing value, rather than chasing cold leads. If there is a consistent flow of inbound activity, that’s when you need to expand the sales staff, not earlier.
The marketing-driven growth model has helped MSPs grow more effectively to reduce costs, time, and budget more efficiently. The model also helps buyers connect online, where they are.
Final Thoughts
If your MSP is relying on old-fashioned sales-oriented strategies, it may be time to take a step back and evaluate. There’s a durable and effective way to progress. It begins by reaching out to people who are seeking solutions to their problems.
MSPs should not just focus on getting clicks. They should also acquire clients. A reputable MSP PPC company or MSP marketing agency can help you build a steady flow of quality leads and relieve you from the uncertainty of cold contact. Marketing is no longer a luxury, it’s essential.